The 'Best Before' date indicates when the quality of the product may begin to change. It is not a safety issue. Food can be sold beyond it's 'Best Before' date provided it is still fit for consumption. (Page 5, NZ FOOD SAFETY AUTHORITY, April 2010)
In keeping with our policies on conservation we offer you goods that are close to or past 'Best Before' at heavily reduced prices. Please rest assured that all these goods are safe to consume and have suffered no loss in flavour. These goods meet strict guidelines in their countries of origin that require them to date goods much earlier than a 'Use By'. Many supermarkets throw millions of dollars worth of food away every year rather than sell it after it's 'Best Before' has expired. We believe that foods that are still able to be safely consumed and enjoyed should be made available to the public for purchase. So go ahead, grab a bargain and enjoy your favourite foods at a discount!